Free for outdoor brands: the 30-day content playbook. Get it free →
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The Content Growth Playbook · for outdoor brands

Your competitor isn't better than you. They just look better online.

No one buys from you until they trust you. We've created nearly 1 billion impressions on social media, and we built this playbook to show outdoor brands exactly what to film to earn that trust and turn it into sales.

Free to read, no signupBuilt for your phoneFrom real work with outdoor brands
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Brands we build content for

$685 in ads → $82,124 in sales

Backwater Performance Systems, September 2026. 275 orders at $2.49 each, verified against their Shopify orders.

See the receipts →

What clients say

Don't take our word for it.

Glade Harris running a Backwater mud motor
+20% sales
“Since Dunnrite Productions started handling our content about a year and a half ago, our overall sales have increased by roughly 20%. Our video views, engagement, and customer interactions have increased several hundred percent. They don't just show up with a camera, they take the time to understand your business, figure out what resonates with your audience, and consistently produce content that gets results.”
Glade HarrisOwner, Backwater Performance Systems
“Bradley has played a major role in helping Excel Boats build brand recognition and strengthen our communication with customers. He does more than simply promote our products. He creates conversations around the brand and helps customers understand the quality, performance, and purpose behind our boats.”
Carson SinclairDirector of Sales & Marketing, Excel Boats
“His content has played a major role in helping us grow Byrd Gang. The photo and video assets he's created have consistently performed well in our paid advertising and have given us the volume and quality of creative we've needed to scale our ad spend.”
Byrd GangApparel brand, 2 years with Dunnrite

Three ways in

Start free. Go as far as you want.

Do it yourself with the free playbook, get a plan written for your brand, or hand the whole thing to us.

Free1

The playbook

The whole system, free. Read it, use it, make it yours.

  • The 5 trust builders
  • A 30-day posting calendar
  • Shot guides for your phone
  • 20 hooks written for outdoor brands
Read it free →
$14.992

Your custom plan

Answer 15 questions. Get 30 days of posts written for your brand.

  • Every idea, hook, and caption
  • A weekly film list
  • Designed PDF + emailed copy
  • Ready in about two minutes
Build my plan →
From $750/mo3

Hand it off

You film on your phone. We turn it into posts and ads that sell.

  • Your calendar and shot lists, done
  • Every clip edited for you
  • We can post it and run your ads
  • No meetings needed
See services →

The system

Five kinds of content. Each one earns a different kind of trust.

Example clips, for visual reference. Our team produced these. The playbook shows you how to make your own version on your phone.

01 · Builds trust in youWhy You

Who you are, and why you exist.

02 · Builds trust in the resultUGC | Testimonial

Customers saying it for you.

03 · Builds trust in your skillExpertise

Teach it, and they trust you to do it.

04 · Builds salesThe Offer

Ask for the sale, clearly.

05 · Builds new eyes to sell toAttention

Stop the scroll so trust gets built.

Inside the free playbook

Know exactly what to film every single day.

  • 30-day calendarEvery post planned: the idea, the hook, the trust builder.
  • Shot guidesWhat to film, how long, where to stand.
  • Pick your businessGear, apparel, or guide service. The plan switches to fit.
  • Track itCheck off what you filmed. Copy the week's shoot list in one tap.

Open the playbook →

Custom plan · $14.99

Skip the blank page. Get a month built for your brand.

  1. Answer 15 questionsYour products, your customer, your edge. Drop product links if you have them.
  2. Get your plan in about two minutesEvery post written around our trust-to-sales system, not a template.
  3. Film it on your phoneDownload the PDF, check off your weekly film list, copy captions in one tap.
Build my plan · $14.99 →

Services

You film it. We make it sell.

An agency at the click of a button. No big team, no strategy meetings.

Tier 1

Plan & Edit

$750/mo

Your calendar and weekly shot list. Your footage edited into finished posts and ads. Money-back guarantee on your first month.

Tier 2 · Most popular

Plan, Edit & Post

$1,500/mo

Everything in Tier 1, plus captions and we post it all for you.

Tier 3

Plan, Edit, Post & Ads

$3,000/mo

Everything in Tier 2, plus ads built and run to sell product or bring in leads.

Compare the tiers →

Bradley Dunn, founder of Dunnrite Productions

Who's behind this

It's about the people behind the brand.

For more than 15 years I've helped turn good ideas into stories people remember and brands people care about. I care deeply about my clients, their goals, and what success means to them, and I won't stop pushing until we've created something that moves people.

~1Bimpressions created
15+years making content
120×return on a client's ads

Bradley Dunn · Founder, Dunnrite Productions

More about us

Learn

Why social media sells.

Questions

Straight answers.

Is the playbook really free?

Yes. The whole thing: the five trust builders, the 30-day calendar, the hooks, and every shot guide. No signup needed to read it. Leave your email if you want it sent to you with your first week's shoot list.

Who is this for?

Outdoor brands: gear, apparel, boats and motors, guides and outfitters. If your customers hunt, fish, or live on the water, it's built for you.

What do I get for $14.99?

A 30-day plan written for your brand from 15 questions: every post with the idea, the hook, the caption, and a simple way to film it. You get a designed PDF right away and a copy in your inbox.

Do I need a camera crew?

No. Everything here is built for your phone. The shot guides tell you what to film, how long, and where to stand. The clips you see on this site are examples our team produced, for reference.

What if I want help doing it?

That's what our services are for. You film, we edit it into finished posts and ads. Or we post it for you, or run your ads too. Plans start at $750 a month.

Do you do this for other industries?

Golf brands and courses, restaurants, and boat and marine dealers are next. Leave your email at the bottom of this page and we'll tell you when yours is ready.

Take it with you

Get the playbook and your first week's shoot list by email.

Free. Plus a heads up when the golf, restaurant, and marine playbooks are ready.

Golf · soonRestaurants · soonMarine dealers · soon

Free 30-day playbook for outdoor brandsGet it free